"Wild,
Wild Life"
Financial
Times, London, England (USA Edition), September
10, 2003
New
York executives may think they've had their fill of PowerPoint presentations
from talking heads.
But
they'll be tempted to attend another one when Wired magazine opens
a newinstallation featuring PowerPoint artwork from David Byrne,
former Talking Heads lead singer.
The
exhibit, which runs from today through to next Wednesday in the
lobby of Condé Nast's Times Square headquarters, incorporates original
photos and music by Byrne as well as graphics and icons more often
seen in marketing pitches created on the Microsoft software.
Arrows
that should point to a rising stock price swirl across Byrne's PowerPoint
palette, taking on rainbow colours. In another piece, a line drawing
of Dan Rather's profile is expanded to the nth degree and overlayed
on the back of Patrick Stewart's magnified head.
Wired
is sponsoring the show, having published an excerpt from Byrne's
new book, Envisioning Epistemological Information, in its
September issue. Byrne's essay derides PowerPoint as a "limiting,
inflexible, and biased" software that "makes hilariously
bad-looking visuals".
"I
began by making fun of the medium," he explains. But "I
soon realised I could actually create things that were beautiful,
bend the program to my own whim and use it as an artistic agent."
Steven
Florio, chief executive of Condé Nast, can only hope Byrne
inspires his staffers.
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