"David Byrne's PowerPoint Art:
Musician Uses Business Program for Ironic Avant-Garde Art"
NPR,
"Day to Day": January 4, 2004
PowerPoint,
Microsoft’s ubiquitous slideshow program, is used by business
people all over the world to enliven their presentations — and
maybe keep listeners awake — during long meetings. It’s become
part of our culture, and now it’s been turned into art.
David Byrne, best known as the lead singer for the '80s rock band
Talking Heads, has collected his PowerPoint art into a book and
DVD with original songs, Envisioning Emotional Epistemological Information.
Reporter Debra Schifrin spoke with David Byrne about his new work.
The musician says he hadn’t planned to do an entire multimedia
art project using the program, but he created a presentation a few
years ago and says he was struck by the negative effect it had on
the way people communicate.
But despite his initial disdain for the program, Byrne became intrigued
by its artistic potential. He began turning PowerPoint's bars and
lines, stock images and clichéd phrases into his creative
playground.
The main idea, Byrne says, was to take the rational forms and structures
of this business tool and use them in an irrational way.
"Artists are notoriously snooty and suspicious of anything
coming from the business community," Byrne says. "So I
have all kind of built in prejudices and suspicions that are working
against me, that would naturally steer me away from anything like
this. That’s why I have to turn the steering wheel and go
right into it."
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